The aroma of freshly baked goods has a magical way of drawing you in, doesn’t it? These Gooey Brioche Cinnamon Rolls are no exception, transforming your kitchen into a haven of warmth and sweetness. This recipe strikes the perfect balance between a rich, buttery brioche dough and an irresistible cinnamon sugar filling, making them a heavenly breakfast or dessert treat. With a pillowy texture that practically melts in your mouth and a creamy frosting that adds a delightful finish, they’re a definite crowd-pleaser. Plus, they’re surprisingly simple to whip up, perfect for anyone looking to ditch fast food in favor of homemade comfort. Can you imagine serving these soft rolls at your next gathering, watching your loved ones dive in for seconds? Let’s get started on this sweet adventure!

Why are brioche cinnamon rolls a must-try?
Indulgent flavors and textures come together in these rolls, making them irresistible for any sweet tooth. Crowd-pleaser status is guaranteed as their gooey centers and luscious frosting will have everyone asking for more. Homemade simplicity will impress; with just a few easy steps, you can create bakery-level treats right in your own kitchen. Perfect for sharing, they’re an excellent choice for brunch or cozy family gatherings—much better than fast food alternatives! And if you’re in the mood for something equally delightful, consider trying my Cinnamon Roll French or Iced Vanilla Cinnamon recipes!
Brioche Cinnamon Roll Ingredients
• Let’s gather everything you need to create these delightful treats!
For the Dough
- Whole Milk – Provides moisture and richness; substitute with almond milk for a dairy-free option.
- Fresh Yeast – Activates the dough for proper rise; alternatively, use active dry yeast (10 g) or instant yeast (30 g).
- Granulated Sugar – Adds sweetness and aids in dough activation; can replace with coconut sugar for a less refined option.
- All-Purpose Flour – Forms the dough structure; bread flour can be used for a chewier texture.
- Large Eggs – Contributes to richness and acts as a binding agent; no direct substitute if avoiding eggs, but consider a vegan egg replacement.
- Salt – Enhances flavor; essential for balancing sweetness.
- Butter (Room Temperature) – Adds flavor and tenderness to the dough; replace with margarine for a dairy-free version.
For the Filling
- Brown Sugar – Provides a deeper sweetness for the filling; can be substituted with coconut brown sugar.
- Cinnamon – Key spice for flavor in the filling; can replace with pumpkin spice blend for a unique flavor twist.
For the Frosting
- Cream Cheese – Base for the frosting, creating a tangy balance; substitute with vegan cream cheese for a dairy-free option.
- Powdered Sugar – Sweetness and texture for the frosting; no substitute needed for this specific function.
- Vanilla Extract – Adds depth of flavor in the frosting; use almond extract for a different profile.
Step‑by‑Step Instructions for Gooey Brioche Cinnamon Rolls with Cream Cheese Frosting
Step 1: Prepare the Dough
Start by heating 1 cup of whole milk to lukewarm, around 37ºC (98ºF). Dissolve the crumbled fresh yeast in the warm milk. In a stand mixer, combine the milk-yeast mixture with 1/4 cup granulated sugar, 4 cups all-purpose flour, 2 large eggs, and 1 teaspoon of salt. Mix until well combined, then gradually add 1/2 cup room temperature butter, mixing until the dough is smooth and elastic. Cover the dough in an oiled bowl and let it rise in a warm area for about 1 hour or until doubled in size.
Step 2: Make the Filling
While the dough rises, prepare the filling. In a small bowl, mix together 1/2 cup softened butter, 1 cup brown sugar, and 2 tablespoons cinnamon into a thick paste. Ensure everything is well combined to create a smooth, spreadable consistency. This cinnamon-sugar mixture will contribute to the luscious gooeyness of the brioche cinnamon rolls.
Step 3: Roll Out the Dough
Once the dough has risen, gently punch it down to release excess air. On a floured surface, roll the dough into a rectangle about 1/4 inch thick. Ensuring even thickness is important for uniform cooking. Spread the cinnamon filling evenly across the surface of the dough, leaving a small border around the edges. The aroma of the cinnamon filling should already be enticing—let’s roll it up!
Step 4: Shape the Rolls
Carefully roll the dough tightly into a log, starting from one long side and working your way to the other. Once rolled, use dental floss or a serrated knife to cut the log into 12 equal pieces, each about 1.5 inches thick. Place the cinnamon rolls in a greased baking tray, ensuring they have enough space to rise and expand. Cover them again and let them rise for another 45 minutes until puffy.
Step 5: Bake the Rolls
Preheat your oven to 190ºC (375ºF). Once preheated, bake the rolls in the center of the oven for 22 to 25 minutes, or until they are golden brown on top. To prevent over-browning, cover the rolls with foil during the last 5 minutes of baking. The sweet smell of these brioche cinnamon rolls baking in the oven will surely fill your home with warmth and comfort.
Step 6: Prepare the Frosting
While the rolls are baking, whip up the cream cheese frosting. In a mixing bowl, beat together 8 oz of softened cream cheese and 1/4 cup butter until smooth and creamy. Gradually add 2 cups of powdered sugar, mixing until fully incorporated. Finally, blend in 1 teaspoon of vanilla extract for an extra depth of flavor. Make sure to taste the frosting; it should be delightfully sweet and tangy!
Step 7: Frost the Warm Rolls
Once the buns are out of the oven, allow them to cool for about 10 minutes before frosting. Generously spread the cream cheese frosting over the warm rolls, allowing it to melt into the gooey centers. The frosting will create a delightful, creamy layer that complements the rich flavors of the brioche cinnamon rolls, perfect for a sweet breakfast or dessert.

Brioche Cinnamon Rolls: Customization Ideas
Get creative and make these brioche cinnamon rolls truly your own with these delightful twists and substitutions!
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Nutty Addition: Fold in chopped walnuts or pecans into the filling for a crunchy surprise. The nutty flavor pairs beautifully with the sweet cinnamon, making each bite even more satisfying.
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Chocolate Twist: For chocolate lovers, add chocolate chips along with the cinnamon filling. These gooey chocolate-cinnamon rolls will become a new family favorite!
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Vegan Version: Substitute butter with coconut oil, eggs with flax eggs, and use almond milk along with vegan cream cheese for frosting. Enjoy the same delicious flavors while keeping it plant-based.
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Spicy Surprise: Want a little kick? Add a pinch of cayenne pepper or chili powder to the cinnamon filling. It creates a warming sensation that contrasts beautifully with the sweetness.
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Fruit Infusion: Layer in fresh berries like raspberries or sliced strawberries before rolling up the dough. The tartness will balance the sweetness of the rolls for an exciting flavor profile.
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Maple Glaze: Replace the cream cheese frosting with a simple maple glaze by whisking together powdered sugar and maple syrup. This sweet and aromatic option brings a delightful change.
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Caramel Drizzle: Top the baked rolls with a caramel drizzle instead of frosting. Trust me, a rich caramel will elevate these rolls to a whole new level of indulgence!
For other unique and delicious treats, try my Cinnamon Roll French or Iced Vanilla Cinnamon recipes. Enjoy exploring these variations while savoring the magic of homemade indulgence!
Expert Tips for Brioche Cinnamon Rolls
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Avoid Hot Milk: Make sure the milk is lukewarm, around 37ºC (98ºF). Too hot milk can kill the yeast, ensuring your brioche cinnamon rolls won’t rise properly.
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Rising Tips: If your kitchen is cool, place the dough in a turned-off oven with just the light on. This creates a warm environment ideal for rising.
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Precision in Cutting: Use dental floss for cutting the rolls to maintain a nice spiral shape. A serrated knife can squish the dough, affecting the fluffy texture.
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Frost While Warm: Frost the rolls while they are still warm from the oven. This allows the creamy frosting to melt slightly into the rolls, enhancing their gooeyness.
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Store Properly: For best results, store leftovers in an airtight container in the fridge. Reheat in the microwave for 1-2 minutes to restore that fresh-from-the-oven goodness.
Make Ahead Options
These Gooey Brioche Cinnamon Rolls are perfect for meal prep enthusiasts! You can prepare the dough up to 24 hours in advance by mixing and letting it rise, then refrigerating it overnight. Simply cover the bowl with plastic wrap to prevent drying out. Alternatively, you can shape the rolls and place them in the baking tray, covering them tightly, and refrigerate for up to 3 days. When you’re ready to bake, simply allow them to rise at room temperature for about 30 minutes before preheating your oven. This approach not only saves time on busy mornings but also ensures that your rolls are just as delicious and fresh, providing a comforting homemade treat for any occasion.
How to Store and Freeze Brioche Cinnamon Rolls
Fridge: Store leftover brioche cinnamon rolls in an airtight container in the refrigerator for up to 5 days. This keeps them fresh and ready to enjoy whenever a craving strikes.
Freezer: To freeze, tightly wrap each roll in plastic wrap and then place them in a freezer bag. They’ll stay delicious for up to 3 months. When you’re ready to indulge, thaw them overnight in the fridge.
Reheating: For the best experience, reheat rolls in the microwave for about 1-2 minutes or until warm. You can also pop them in the oven at 180ºC (350ºF) for about 10 minutes to restore that freshly baked texture.
Brioche Cinnamon Rolls are best enjoyed fresh, but with these storage tips, you can savor their sweet goodness long after baking!
What to Serve with Gooey Brioche Cinnamon Rolls?
Imagine a cozy gathering where every bite invites smiles and warmth. The perfect companion to your sweet rolls can elevate your breakfast table or afternoon tea.
- Fresh Fruit Salad: A colorful mix of berries and melons adds brightness and a refreshing contrast to the rich sweetness of the rolls.
- Creamy Scrambled Eggs: Fluffy eggs infused with a hint of cheese provide a savory balance to the indulgence of the brioche cinnamon rolls.
- Maple Bacon: The crispy, salty goodness of bacon enhances breakfast vibes and pairs beautifully with the cinnamon sweetness.
- Homemade Hot Chocolate: A warm cup of rich, velvety hot chocolate creates a cozy pairing that embraces the sweetness of the rolls perfectly.
- Espresso or Coffee: These bold flavors cut through the sweetness of the rolls, providing a delightful contrast to your breakfast experience.
- Ice Cream Sundae: For a luscious dessert option, serve warm cinnamon rolls topped with ice cream and drizzled with chocolate sauce for pure indulgence.
- Nutty Granola: A sprinkle of crunchy granola offers a delightful texture contrast while introducing wholesome elements to balance the sweetness.

Gooey Brioche Cinnamon Rolls Recipe FAQs
How do I choose the right yeast for my brioche cinnamon rolls?
Absolutely! Using fresh yeast is ideal for brioche cinnamon rolls, as it gives the best rise and flavor. If you can’t find fresh yeast, you can use active dry yeast (10 g) or instant yeast (30 g). Just remember to activate active dry yeast in warm liquid before mixing it with your other ingredients.
How long can I store leftover brioche cinnamon rolls?
You can store leftover brioche cinnamon rolls in an airtight container in the fridge for up to 5 days. Simply reheat them in the microwave for 1-2 minutes to enjoy that soft, fresh taste again!
Can I freeze my brioche cinnamon rolls? What’s the best way to do it?
Absolutely! To freeze your brioche cinnamon rolls, wrap each roll tightly in plastic wrap, and then place them in a freezer bag to prevent freezer burn. They can last for up to 3 months. When you’re ready to enjoy, thaw them overnight in the fridge, then reheat in the microwave or the oven.
What should I do if my dough doesn’t rise properly?
Very! If your dough isn’t rising, the yeast may be inactive. Check if the milk was too hot when you added the yeast, as temperatures above 43ºC (110ºF) can kill it. If that’s the case, start over with lukewarm milk around 37ºC (98ºF). Another tip is to place the dough in a draft-free, warm environment, like an oven with just the light turned on, which helps the yeast activate.
Are brioche cinnamon rolls safe for dogs?
Brioche cinnamon rolls are not safe for dogs as they contain ingredients like butter, sugar, and sometimes chocolate. If you’re looking for a sweet treat for your furry friend, consider making special dog treats using dog-friendly ingredients. Always consult with your veterinarian if you’re unsure.
Can I make these brioche cinnamon rolls vegan?
Absolutely! To make vegan brioche cinnamon rolls, substitute the butter with coconut oil, use flax eggs as a binding agent, and swap the whole milk with almond milk. Use vegan cream cheese for the frosting to keep it creamy and delicious. Everyone will enjoy these vegan twists!

Irresistibly Soft Brioche Cinnamon Rolls for a Sweet Morning
Ingredients
Equipment
Method
- Start by heating 1 cup of whole milk to lukewarm, around 37ºC (98ºF). Dissolve the crumbled fresh yeast in the warm milk. In a stand mixer, combine the milk-yeast mixture with 1/4 cup granulated sugar, 4 cups all-purpose flour, 2 large eggs, and 1 teaspoon of salt. Mix until well combined, then gradually add 1/2 cup room temperature butter, mixing until the dough is smooth and elastic. Cover the dough in an oiled bowl and let it rise in a warm area for about 1 hour or until doubled in size.
- While the dough rises, prepare the filling. In a small bowl, mix together 1/2 cup softened butter, 1 cup brown sugar, and 2 tablespoons cinnamon into a thick paste.
- Once the dough has risen, gently punch it down to release excess air. On a floured surface, roll the dough into a rectangle about 1/4 inch thick, spread the cinnamon filling evenly across the surface, leaving a small border around the edges.
- Carefully roll the dough tightly into a log, starting from one long side and working your way to the other. Cut the log into 12 equal pieces, each about 1.5 inches thick.
- Preheat your oven to 190ºC (375ºF). Once preheated, bake the rolls in the oven for 22 to 25 minutes, or until golden brown on top. Cover with foil during the last 5 minutes of baking.
- While the rolls are baking, whip up the cream cheese frosting by beating together 8 oz of softened cream cheese and 1/4 cup butter until smooth, then gradually add 2 cups powdered sugar and blend in 1 teaspoon of vanilla extract.
- Once the buns are out of the oven, allow them to cool for about 10 minutes before frosting. Generously spread the cream cheese frosting over the warm rolls.
